Projects & Case Studies
A curated collection of product design, UX research, creative technology, and brand identities.
Nine13 Logistics: Decision Support Dashboard
I led the team that turned a complex Purdue University mathematical simulation into a scenario-based planning tool a logistics coordinator can actually use on Monday morning.
IndyQuest: Gamified Urban Exploration Interface
Designed for IU students and visitors new to Indianapolis. Reimagines city wayfinding by turning discovery into a game-like quest using interactive kiosks, physical stamped postcards, and real-time Google Maps routing.
Spotify Un(Wrapped): Music Discovery & Social Usability
Conducted think-aloud usability testing, confidence interval statistical analysis, and SUS scoring to uncover critical friction points in Spotify's playlist management, friend discovery, and sharing mechanics.
PennyPal: AI-Assisted Student Budgeting App
Designed to help students balance tuition, rent, and daily expenses without financial anxiety. Features voice-driven quick entry, smart auto-categorization, and a calm interface tested across 20 user interviews.
Flawless!: Playful Webcam Gesture Web Experience
We've all been there: you spot a blemish and your fingers itch to fix it! Flawless is an interactive web experience where users pop pimples and pluck hairs on a virtual face using mouse, touch, or real-time webcam hand gestures.
BJC: 360° Campaign for Bombay Judo Club
A 360-degree identity and advertising campaign built around a personal cause: empowering women through self-defense. Spans logo redesign, YouTube ads, outdoor posters, magazine layouts, and full website UI.
Global Desi: Rebranding & Identity System
A comprehensive rebrand of a well-known Indian fashion label including a new logo, packaging design, marketing collaterals, and website UI. Modern and elevated while staying deeply rooted in cultural motifs.
Monetary Museum: Connected Physical-to-Digital Visitor Journey
Designed a connected visitor journey for Mumbai's hidden historic Monetary Museum, bridging school awareness posters, a custom illustrated museum map, and an interactive QR-triggered quiz web app at the exit.
Shrooti Design Studio: Visual Identity & Merchandise System
Visual identity and tactile physical merchandise system for Shrooti Design Studio, featuring custom logo mark, iridescent stationery, coffee sleeve branding, apparel embroidery, and playful packaging stickers.
Close Range: Fact or Fantasy Artist Poster
An imaginative, surreal print campaign celebrating Indian visual artist Anil Saxena. Blends photo manipulation, dimensional folding layouts, and whimsical visual storytelling.